Art & CultureCulture & Life

NIKE HIRES NIGERIAN ARTIST LAOLU SENBANJO TO CREATE AIR MAX INSPIRED ART IN NEW YORK

By Niyi Aderibigbe

For Nigerian visual artist and musician Laolu Senbanjo, all he wanted as a kid was happiness and growing up to become someone relevant to the society. While he thought he would grow up to draw comics for Marvel and DC, he ended up at Nike. The American sportswear company has selected him as a Master of Air which will see him create art-inspired Air Max at the Air Max Con 2016.

Laolu has one thing working for him, Afromysterics, his style of art developed over the years. Most of the things he draws has a lot to do with African themes and African traditions, hence the name, “Afromysterics” which he coined around 2006 – 2007. It simply means “the mystery of the African thought pattern.”The same style informed Nike’s decision to make him a Master of Air and he will weave stories through lines and patterns at Air Max Con NYC, drawing inspiration from his Yoruba heritage and global travels. Laolu will be creating art, incorporating his love for Air Max (Air Max 90 is his favourite), New York City, and sports.

Reacting to the news of his selection by Nike, Laolu said: “I’m making my dreams a reality. This is my ayanmo (a Yoruba word for ‘destiny’). Create your destiny. Let me be your inspiration. Just do it!”

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